Sustainability is fast becoming the latest fashion accessory for business large and small as well as government, not-for-profits and even religious organizations.
The cause has infiltrated our community with everyday Australians carrying green shopping bags at the local shops and dutifully putting out its recycling bin each fortnight.
No longer using the language of the hippie movement, or the loud-hailer language of the no-nukes, no dam activist movement, sustainability now speaks the language of competitive advantage, corporate social responsibility and Natural Capitalism.
Business plans and strategic vision statements now include commitments to carbon reduction and sustainable growth.
Organizational cultures are adding environmental responsibility to values statements and behavioural expectations.
But sustainability is a journey not a destination.
We need to recognise our interconnectedness with each other and with our environment. We need the concept of efficient sustainable growth to stick and take on real meaning in our lives. We need government, businesses big and small and individuals within our communities to take responsibility for development of practical, ethical profitable and sustainable strategies to protect our natural capital. We need to continue to evolve ecological economic practice to the everyday practice of doing business in Australia and as members of a global ecology.
